A global pandemic has fundamentally made organisations rethink the world of work while at the same time employees have reflected on what they want from their lives. Our focus at Landmark is therefore on these key areas that will help businesses create meaningful connection with their people and other stakeholders in this new age of work, dominated by digital.
In this world which has been turned upside down by Covid-19 and where people's trust in traditional sources has waned, our approach centres around building and enhancing truly authentic relationships. We help businesses become more connected to and trusted by their employees and external stakeholders, and in doing so look to change employee and customer experiences for the better.
We believe that reputation is more valuable than money. According to the Harvard Business Review, some 70-80% of all value on the stock market derives from ‘hard to assess intangible assets such as brand equity, intellectual capital and goodwill.' Companies with great reputations hire and retain the best people, charge more for their products, achieve better profit margins and benefit from higher share ratings, creating a virtuous circle.
We help organisations, their leaders and people be great storytellers through those moments that matter – in doing that we go to the heart of how we connect as humans and the relationships we need to foster for mutual success.